If you do any paid advertising or email marketing, great headlines are essential. Even if you don’t, the search engine listings for your sites and each of their pages are basically advertisements.
Learning how to write effective headlines will help you create page titles and descriptions for your sites/pages that attract visitors from search engines. A higher clickthrough rate from search results means better rankings and thus, more free traffic.
Following up on two recent posts on how to boost your email list subscription rates, I thought it would be nice to see some examples of well designed email newsletters.
Does your email list building need a boost? The Blog Tyrant at SmartPassiveIncome.com explains how using tactics he observed from a street salesman doubled his subscription rate.
A FaceBook fan page can be an excellent way to attract awareness to your brand or site and can be a great communication tool with your readers/customers. “Likes” on FaceBook have also become a ranking factor in search engine algorithms and having a fan page can help you get more likes to your site content.
Exploiting human nature is a major part of marketing and the desire, or at least tendency, of we humans to sin is no exception. We all have weaknesses that can be exposed and exploited to entice us to make a purchase we otherwise might hesitate to.
So you’ve probably got a Twitter account, or a dozen. It’s a great way to update your customers or readers, build brand awareness and recently, both Google and Bing admitted that links shared on social media sites like Twitter are taken into account for ranking. But one of the main reasons to use Twitter is for the direct traffic it can drive. You’ve got links in your tweets but are you calculating their click-through-rate?
